Fuelled by failure: Liam Millward on Instant’s Rise to $100M+

How do you transform a rejection  into a stepping-stone for success? For Liam Millward, founder of Instant, that rejection sparked an obsession with speed and revenue that would drive his young company to incredible heights. In this conversation, we explore Liam’s journey of rapid growth, strategic pivots, and the lessons learned on the path to building a $100M+ business.

In this episode, we learn:

🚀 The pivotal rejection and how it motivated Liam to persevere.

💼 The early funding struggle and how a $250K angel investment changed Instant’s trajectory.

💡 How revenue obsession became a core philosophy, shifting focus from product perfection to customer impact.

👥 Why Instant operates without managers, and how a flat sales culture drives performance.

🎯 The role of speed in Instant’s DNA—how quick pivots and rapid decision-making fuelled growth.

🔑 The value of a relentless customer focus that has transformed Instant from a “checkbox feature” into an $5M+ ARR product.

Instant’s journey shows that with the right attitude and strategy, even setbacks can be transformed into stepping-stones for success at great heights.