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Fuelled by failure: Liam Millward on Instant’s Rise to $100M+

Wild Hearts

CHAPTER

From Product Obsession to Revenue Growth

This chapter chronicles a young entrepreneur's transformative journey in the e-commerce space, highlighting the shift from a product-centric mindset to a focused revenue generation strategy. It details the challenges faced in early growth stages, the strategic decision to concentrate on one product, and the resulting increase in sales. The narrative underscores the importance of aligning company objectives with revenue goals and customer values to minimize churn and enhance organizational clarity.

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