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Fuelled by failure: Liam Millward on Instant’s Rise to $100M+

Wild Hearts

CHAPTER

Transformation Through Adaptation

This chapter explores the strategic decision to shift to a multi-product company amidst financial struggles, emphasizing adaptability and customer feedback. It details how a new product, Audiences, emerged from understanding merchant needs, leading to significant growth through targeted features. The narrative highlights the impact of strong customer relationships and improved communication on business success, showcasing how a simple insight can drive revenue growth.

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