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Fuelled by failure: Liam Millward on Instant’s Rise to $100M+

Wild Hearts

CHAPTER

The Power of Real-Time Insights: Transforming Customer Engagement

This chapter explores the strategic decision to implement real-time dashboards for customers, which improved engagement and lowered churn rates. By empowering merchants to see the immediate effects of services on their revenue, the company elevated its status from a startup to a crucial business partner.

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