
Fuelled by failure: Liam Millward on Instant’s Rise to $100M+
Wild Hearts
The Power of Real-Time Insights: Transforming Customer Engagement
This chapter explores the strategic decision to implement real-time dashboards for customers, which improved engagement and lowered churn rates. By empowering merchants to see the immediate effects of services on their revenue, the company elevated its status from a startup to a crucial business partner.
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