Limited Supply

S11 E12: Unlocking Revenue and Scaling a Startup (with Liam Millward, CEO + Co-founder at Instant)

Mar 27, 2025

Liam Millward, CEO and Co-founder of Instant, discusses how his Australian startup is changing email marketing with AI. He reveals insights on unlocking revenue and scaling strategies that have helped major brands like Toys R Us. The conversation dives into retargeting techniques, highlighting common pitfalls that cost companies money. Liam shares secrets to achieving a 30-40x ROI and emphasizes the importance of capturing abandonment signals for effective re-marketing. The future of e-commerce is also explored, showcasing the vital role of AI in personalized marketing.

41:26

Episode guests

Liam Millward

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Instant's platform significantly enhances customer retention by automating targeted re-marketing flows, transforming anonymous visitors into loyal buyers.

The integration of AI in email marketing is poised to further personalize customer engagement, streamlining the process for brands of all sizes.

Deep dives

The Issue of Anonymous Traffic

A significant challenge for brands is the overwhelming amount of anonymous traffic, with around 98% of visitors to their sites remaining unidentified. This anonymity creates hurdles in re-engaging potentially interested customers after they leave the site. Instant offers a solution by allowing brands to recognize these visitors, enabling them to convert more shoppers into buyers through effective retention marketing tactics. By utilizing such tools, brands can dramatically increase their abandoned cart email strategies and maximally leverage their existing traffic.

Intro

2min

Building Audience Engagement Through Relatable Content

2min

Navigating Startup Challenges in a Changing Landscape

10min

Optimizing Pop-Up Design for Enhanced Conversions

2min

Maximizing Conversion Through Strategic Timing and AI Innovations

4min

AI-Driven E-commerce Email Marketing

19min

Maximizing Retention Marketing for Seasonal Success

2min

What do Toys R Us and The Oodie have in common? They work with Instant, one of Australia’s fastest growing startups.

Nik’s got their CEO + Co-founder, Liam, to tell us everything about unlocking revenue, scaling, and developing a product that’s growing so fast. How is Instant redefining email marketing and using AI to do it? What does e-com look like in the future when we use even more AI? It doesn’t seem to be going away anytime soon.

Plus, let’s talk about retargeting strategies. A ton of brands are leaving money on the table when it comes to retargeting and poor optimization strategies. How can you revamp your processes to make sure you’re getting the money you want?

And, find out the secret to a 30-40x increase in ROI.

Instant turns browsers into buyers by supercharging your retention marketing.

Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows.
Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated.
Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back.

Learn from Instant at instant.one/limited

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nik.co/tiktokads

nik.co/everydaydose

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