Limited Supply S11 E12: Unlocking Revenue and Scaling a Startup (with Liam Millward, CEO + Co-founder at Instant)
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Mar 27, 2025 Liam Millward, CEO and Co-founder of Instant, discusses how his Australian startup is changing email marketing with AI. He reveals insights on unlocking revenue and scaling strategies that have helped major brands like Toys R Us. The conversation dives into retargeting techniques, highlighting common pitfalls that cost companies money. Liam shares secrets to achieving a 30-40x ROI and emphasizes the importance of capturing abandonment signals for effective re-marketing. The future of e-commerce is also explored, showcasing the vital role of AI in personalized marketing.
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Navigate Australia
- Liam Millward's first business, Navigate Australia, was a travel magazine.
- It grew organically through relatable social media content and partnerships with tourism brands.
Instant's Origin
- Instant's first product, Quick Checkout, was born from Liam's experience with a dropshipping store.
- He noticed low conversion rates due to complex checkout processes, inspiring him to create a solution.
Remembering Shoppers
- Instant focuses on remembering shoppers, a strength for their core business.
- Other platforms prioritize different features, causing 'short-term memory loss' regarding shopper data.