The Sachin and Adam Show

Instant's Liam Millward: $100M Valuation at 21, Uncanny Profit Obsession, Proving Investors Wrong...

Apr 29, 2025
Liam Millward, the 21-year-old co-founder and CEO of Instant, shares his incredible journey from dodging rent to building a $100M startup. He discusses raising $18 million in just 10 days and emphasizes the importance of momentum in overcoming challenges. Liam reveals his unique hiring strategy, leadership style, and obsession with driving revenue. He also talks about expanding into the US market and leveraging AI to transform retail, all while proving doubters wrong and keeping his eyes on future goals.
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ANECDOTE

Rapid $18M Raise at 21

  • Liam Millward raised $18 million in just 10 days for Instant's Series A round. - He faced doubters, including investors and team members, whom he aimed to prove wrong.
ADVICE

Obsess Over Revenue and Growth

  • Focus your company obsessively on revenue and growth to build momentum. - Set clear, simple, and measurable goals that everyone in the organization understands and works towards.
ADVICE

Weekly Sprints for Urgency

  • Use weekly sprints to prioritize and track progress rather than longer periods. - Empower individuals with clear weekly goals and allow flexible work styles outside those targets.
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