Subscribe to DTC Newsletter - https://dtcnews.link/signupThe era of faceless brands is over. Consumers don’t just want to buy products—they want to connect with the people behind them.In this episode, Aves, Creative Lead at Pilot House, breaks down why DTC founders must take an active role in content creation to build brand affinity, lower CAC, and scale their brand more effectively.🚀 Key Insights from the Episode:Your face is your competitive advantage. Founder-led content builds trust and differentiates your brand.Stop overthinking it. Grab your phone, record a short video, and start testing.The power of repetition. Your audience won’t remember your story unless you tell it over and over again.Optimize for conversion. Don’t send founder-led ad traffic to a generic PDP—create a dedicated founder story landing page.Consistency wins. Post every day to create lasting brand equity and engagement.If you’re a founder struggling with rising acquisition costs or brand differentiation, this episode will change how you think about content marketing.Timestamps:00:00 Intro: The power of founder-led content02:05 Why founders should be the face of their brand04:30 How to create engaging founder content07:15 The impact of personal storytelling on brand growth10:40 Using organic and paid content together14:20 Optimizing the post-click experience17:50 Consistency is key: Posting daily for growth21:30 Leveraging your founder story for brand affinity24:10 Why repetition works in social media26:00 Final thoughts and call to actionHashtags:#DTC #EcommerceMarketing #BrandBuilding #FounderLedContent #SocialMediaMarketing #MarketingStrategy #PaidSocial #OrganicGrowth #EntrepreneurTips #BusinessGrowth #ContentCreation #MetaAds #TikTokMarketing #Storytelling #DigitalMarketing #StartupTips Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Taylor Holiday, Managing Partner at Common Thread Collective, discusses the evolving landscape of e-commerce growth. He emphasizes the need for brands to pivot from revenue chasing to focusing on profitability and sustainable development. Taylor shares insights on efficient ad spending, the significance of launching new products for growth, and how AI can enhance agency operations. He also touches on the future of Meta Ads and the benefits of maintaining a lean yet talented team in navigating the complex market.

In this discussion, Dougie from Pilothouse shares his expertise in YouTube marketing for DTC brands. He emphasizes viewing YouTube as a demand generation tool rather than just for immediate conversions. Dougie uncovers common pitfalls in YouTube advertising, such as neglecting brand awareness. He also highlights Google's new measurement tools that promise better tracking of ad success. Furthermore, he outlines how to craft compelling ads tailored to different stages of the marketing funnel, enhancing both engagement and long-term growth.

Kim Gamez, founder of Soberish, transformed her passion for non-alcoholic products into a thriving DTC brand, racking up over $1M in sales without paid ads. She discusses crafting viral content on TikTok and Instagram, turning organic reach into a marketplace success. Kim emphasizes the importance of humor in engagement and the power of community-driven marketing. She highlights the benefits of repurposing content and shares insights on navigating the challenges of selling hemp-derived products in a competitive landscape.

Jordan Gordon, an email and retention expert at Pilothouse, discusses crucial strategies for improving customer engagement. He emphasizes the importance of tracking lifecycle metrics beyond just revenue, identifying the three key stages: promotional, customer, and category lifecycles. Jordan warns about the pitfalls of discount strategies that can erode margins and highlights how a growing revenue line may not signify health. Understanding these metrics is key to maintaining customer loyalty and achieving sustainable growth.

Curtis Matsko, Founder and CEO of Portland Leather Goods, shares his journey of scaling a DTC leather brand to 9 figures. He emphasizes that 'velocity wins,' highlighting the importance of rapid decision-making over perfection. Curtis explains his hiring framework that promotes continuous team development and reveals that 92% of his ad spend is on Meta and Google, ignoring TikTok. He also discusses vertical integration as a growth strategy and the truth about luxury leather products, showcasing how authenticity gives his brand a competitive edge.

Discover key strategies to enhance your Amazon presence and boost sales! Learn why a variation strategy is vital for visibility. Explore how to align your merchandising with brand goals and the importance of shopping your own listings for a smoother buying experience. Understand the significance of tailoring your approach to different buying intents. Finally, delve into challenges faced by vendors and the impact of tariffs on merchandising. Tune in for actionable insights to avoid revenue loss and optimize your brand’s impact on Amazon!

Spencer Toomey, the Growth Lead at BYLT Basics, discusses upper funnel marketing and effective brand strategies. He shares insights on leveraging major sponsorships, like their partnership with Mike Tyson, to boost brand awareness and conversion rates. Toomey emphasizes measuring success through tools like Google Trends and post-purchase surveys. He also advocates for diversifying ad strategies beyond Meta, exploring newer channels like YouTube and Tatari, while optimizing ad production through a creative flywheel approach.

Taylor Cain, a Meta Ads expert at Pilothouse, dives into the recent advertising updates by Meta that significantly impact the health and wellness sector. She explains the new event tracking restrictions and how they affect ad performance for brands selling supplements and wellness products. The conversation includes practical workarounds using upper-funnel tracking and emphasizes a shift towards storytelling and lifestyle branding. The discussion also touches on the long-term implications of these changes for the entire advertising landscape.

Bradley Keefer, CRO of Keen Decision Systems, explores innovative marketing strategies that mirror investment banking tactics. He critiques traditional metrics like ROAS, advocating for a holistic approach that emphasizes long-term profitability. Keefer discusses the importance of optimizing funnel strategies, balancing top and bottom metrics, and leveraging the interaction between channels, especially in today’s fast-paced social media landscape with platforms like TikTok. He shares insights on avoiding common pitfalls while harnessing data to navigate marketing uncertainties.