DTC Podcast

Discover how one brand achieved a remarkable threefold growth during BFCM through strategic keyword planning and aggressive bid adjustments. Learn why adjusting bids every few hours is crucial for Amazon success and how this helps maintain momentum. The podcast dives into the importance of starting keyword ranking long before key sales events. Plus, explore common pitfalls like inventory issues and the competitive dynamics of the Buy Box. Get actionable insights on discount strategies and the significance of real-time competitor monitoring.

In a fascinating discussion, Josip Begic, CEO and co-founder of Lebesgue, dives into the world of AI-driven ecommerce insights. He reveals how his AI, Henry, identified a 25% revenue drop due to a small discount tweak. Josip also explores the impact of AI visibility on SEO, the pitfalls of over-segmentation in email marketing, and the essential role of basic marketing fundamentals over advanced tactics. He emphasizes the importance of analyzing competitor data to uncover growth opportunities and predicts that AI visibility will become crucial for future revenue.

Priyanka Ganjoo, the founder of Kulfi Beauty, turned her vision of a culturally inclusive beauty brand into reality, addressing the underrepresentation of South Asian skin tones in the market. She discusses the power of community-building over paid ads and how her grassroots approach propelled Kulfi into 720 Sephora stores. Priyanka highlights the importance of retail velocity, shares insights from their first product launch, and details how organic creator partnerships drive their marketing success. Her story is a testament to the impact of authenticity and cultural storytelling in business.

Taylor Cain, a growth and paid media strategist at Pilothouse, dives into how Meta's Andromeda update boosted CTRs by 30% during BFCM. He highlights the power of campaign consolidation and creative-persona alignment to drive cleaner performance. Taylor also discusses the rebirth of partnership ads for enhanced reach and retargeting, and shares insights on using real-time attribution tools like Triple Whale. Finally, he emphasizes the importance of blending planned and real-time creative strategies for maximum impact.

Adam Weber, CMO at Hungryroot, Kevin Simonson from AdMixed, and Jake Bailey from Meta discuss how Hungryroot scaled partnership ads to over 50% of their spend. They dive into Cyber 5 performance trends and the shift from segment-based targeting to real personas. The trio highlights the success of creative diversification and how partnership ads are outperforming traditional UGC. With insights on agile marketing and the importance of adapting to consumer behavior, they share strategies for navigating peak periods and preparing for Q5.

In this episode, Sarah Carusona, founder of BA Commerce and a growth operator, shares insights on scaling ecommerce brands. She discusses the limitations of fractional CMOs and introduces her unique growth operator model. Key metrics like contribution margin and LTV are highlighted as crucial for brand evaluations. Sarah also reveals her tiered influencer program that ties pay to performance, emphasizing the importance of organic content in driving growth. Tune in for fresh strategies to streamline your brand's growth journey!

Jacob and Jocelyn reveal the secrets behind successful Meta ads during Black Friday. They emphasize being scrappy and flexible with offers led to impressive results. Low-fi creative, like stick figures and UGC, unexpectedly outperformed polished ads. They discuss how simple offers like percentage-off and free shipping drove customer engagement, while lighter audience exclusions allowed better optimization. Rapid testing and quick pivots were crucial for maximizing performance during promo periods.

Join Anthony DelPizzo, Director of Product Marketing at Triple Whale, as he shares pivotal insights from nearly $3B in Black Friday/Cyber Monday sales. Discover how new customers accounted for 48% of overall revenue and the rising significance of TikTok, with a 28% increase in ROAS. Anthony reveals the impact of real-time data during BFCM, the effectiveness of Mobi AI for brands, and the nuances of ad spend across platforms like Meta and Google. Perfect for DTC marketers seeking to refine their strategies for 2026!

Nik Sharma, founder of Sharma Brands and an ecommerce growth expert, shares crucial insights for DTC brands gearing up for Q4. He emphasizes the importance of simple, well-tested offers for Black Friday and highlights strategies to boost post-purchase retention. Nik discusses the need for in-house creative strategists and warns about common tracking errors that hinder scaling. He also touches on leveraging AI for creative processes and rethinking top-of-funnel strategies using the power of creators and influencers.

Jocelyn shares strategies for dominating Black Friday with real-time optimization tips. Learn how to adapt quickly when CPMs surge and why evergreen ads might outperform seasonal creatives. Discover a Canva hack to refresh ads and how one brand leveraged Rebuy to double its revenue year-over-year. The duo discusses optimizing website UX with clear offers and effective CTAs. Insights on audience persona testing and the importance of cross-platform data round out the conversation, making it a must-listen for marketers in the trenches.