DTC Podcast Ep 518: CCPA/CPRA Explained - What Every Ecommerce Tech Manager Must Know | AKNF
Jun 20, 2025
Delve into the complexities of California's CCPA and CPRA laws and their heavy penalties for non-compliance. Discover compliance thresholds, including revenue and data handling, that every business must meet. Learn about emerging privacy regulations in other states, the vital role of consent in data handling, and the implications for e-commerce operations. A compelling case study highlights the surprising impact of compliance on analytics. Explore future trends like AI-driven consent profiles that shape data privacy practices.
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CCPA/CPRA Enforcement Risks
- California's CCPA/CPRA laws impose hefty penalties for non-compliance up to $7,500 per violation.
- Private right of actions enable consumers to sue businesses after data breaches, increasing legal risks significantly.
CCPA Thresholds and Applicability
- Businesses doing any commerce with California residents must comply if over $25M revenue or handling 100K+ Californians' data.
- Selling or sharing data includes business benefits from tools like analytics pixels, broadening the law's reach.
Steps To Make Store CCPA Compliant
- To be CCPA compliant, add a privacy policy detailing data use, provide customer access to their data, and allow opt-outs of data selling.
- Use Shopify compliance apps like ConsentMo, Pandectes or SecurePrivacy to automate banners, data access, and opt-out management.