DTC Podcast Ep 532: What Smart Brands Do Differently on Amazon (Plus an Epic Clifford Rant on Seller Feedback Changes) | AKNF
Aug 8, 2025
Discover why Amazon requires a unique strategy, far from the typical DTC playbook. Learn about the dangers of viewing Amazon as merely 'free traffic' and the importance of strategic ad spending. Hear insightful tactics on optimizing PPC campaigns, especially in niche markets like running shoes. Get the scoop on upcoming prep service cutoffs and the complexities of managing seller feedback. This conversation is packed with actionable insights that every brand selling on Amazon should know!
AI Snips
Chapters
Transcript
Episode notes
Amazon Isn't Free Traffic
- Brands can't just list products on Amazon and expect free sales.
- You must invest in ads, creative and SEO to win placements and attention.
Treat Amazon Like Retail
- Treat Amazon like retail: pay for placement, fund promos and optimize listings.
- Invest in listing creatives and promo spend to capture attention like in-store.
Running Shoes Spend Mistake
- A running-shoe brand dumped budget into generic 'shoes' keywords and got a 0.2 ROAS.
- Focused, niche campaigns (women's, red, running) would have spent more efficiently and converted better.