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DTC professionals: discover why Amazon demands a unique strategy, not a copy‑paste from your DTC playbook.
In this episode with Pilothouse Amazon Brain Trust, Rob & Clifford unpack:
- Why treating Amazon as “free traffic” undermines growth
- Best practices in listing creative, SEO, and media segmentation
- How to avoid wasted cost chasing irrelevant keywords
- Implications of Amazon’s upcoming prep service cutoff in Jan 2026
- Why anonymous star ratings in seller feedback pose new risks
Listen to learn:
- Effective PPC structuring: exact, phrase, competitor campaigns
- Real‑world examples of spend optimization in running‑shoe brands
- Defensive tactics before Amazon’s policy changes go live
Timestamps
00:00 Common Amazon misconceptions from DTC brands
02:00 Why treating Amazon like DTC doesn’t work
04:00 How to approach Amazon like retail
06:00 Amazon ad spend mistakes and missed ROAS
10:00 Clifford’s rant on seller feedback changes
17:00 Amazon ends prep and labeling services
20:00 Why brands now care more about buyer location
24:00 Questions to ask your Amazon agency
28:00 Automation vs manual control in Amazon ads
Hashtags
#AmazonStrategy #DTCBrands #SellerFeedback #AmazonAds #EcommerceMarketing #AgencyTips #FBA #AmazonUpdates #PerformanceMarketing #DigitalCommerce
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