DTC Podcast Ep 525: Three Ships’ System for Trust‑Driven Beauty Growth with Co-Founders Laura Thompson and Connie Lo
Jul 14, 2025
Laura Thompson and Connie Lo, co-founders of Three Ships Beauty, share their inspiring journey from a condo kitchen startup to a successful omnichannel brand. They discuss redefining natural vs. clean beauty and how transparency has built consumer trust. Their retail strategies emphasize the importance of education and product trials. They also reveal efficient content creation techniques and the shift from macro to micro influencers for authentic engagement, all while navigating fundraising and scaling in the competitive beauty market.
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Transparency Drives Brand Trust
- Transparency was the key factor that made Three Ships stand out and gain consumer trust.
- Authentic openness about ingredients and company practices built loyalty and credibility.
Condo Kitchen to Retail Giant
- Founders started by handmaking products in a condo kitchen with just $4,000, selling at craft markets.
- They transitioned to local manufacturers enabling product innovation and major retail partnerships.
Beauty Industry Is Confusing
- Green, natural, and clean beauty terms lack legal definitions causing consumer confusion and mistrust.
- Three Ships advocates for transparency and aims to set standards emphasizing plant/mineral-derived natural products.