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Ep 525: Three Ships’ System for Trust‑Driven Beauty Growth with Co-Founders Laura Thompson and Connie Lo

DTC Podcast

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Elevating Marketing Through Influencer Insights

This chapter explores crucial lessons from past marketing strategies, focusing on the shift from macro to micro influencers for more authentic engagement. It highlights the integration of creativity, social media trends, and internal collaboration, alongside a discussion on the evolving landscape of PR and affiliate marketing in the beauty industry. Additionally, the speakers share their journey in raising funds, emphasizing strategic timing and relationship management with potential investors.

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