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In this episode of the DTC Podcast, Eric welcomes Jordan Narducci—former Global DTC lead at Kellogg and VP at fast-growing supplement brand Momentous. Now an independent consultant, Jordan shares tactical insights on how brands can transform their subscription and retention strategies to dramatically increase lifetime value (LTV).
Key Topics:
Why subscription design matters more than most marketers think
How Momentous grew subscription opt-in from 20% to 50%
Common mistakes in welcome offers and retention emails
How to use churn surveys, pause flows, and tiered discounts to prevent cancellations
Loyalty vs. cashback: What actually works in 2025
The case for paid memberships as an alternative to subscriptions
Toolkits: From Recharge to Loop and AI-powered CX
Jordan breaks down the analytics, experiments, and frameworks he uses to drive growth in mid-market DTC brands. Whether you're running a supplement brand or looking to scale retention in apparel or beauty, this episode is packed with actionable insights.
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Timestamps
00:00 – Why Most Brands Undervalue Subscription Offers
02:15 – Lessons from Running DTC at Kellogg
04:30 – Subscription Strategy in Premium Food & Beverage
08:00 – Tripling Subscription Opt-ins at Momentous
11:00 – Retention vs. Acquisition: The Overspend Trap
14:00 – When Giving Too Much Increases Churn
18:00 – Retention Tactics: Free Gifts, Rituals, and Habit Loops
20:45 – How Subscription Reduces Reliance on Email & SMS
24:00 – Creating “Black Friday Every Day” Offers
28:00 – Churn Prevention via Smart Cancellation Flows
31:00 – Paid Membership Models for Apparel & Non-Habitual Brands
34:00 – Tool Stack & Platform Recommendations
36:00 – The Power of Real-Time LTV Dashboards
38:00 – Building a Consultancy & Website with AI
Hashtags
#subscriptionstrategy #dtcpodcast #ecommercetips #retentionmarketing #ltvoptimization #dtcbrands #recurringrevenue #shopifyapps #customerloyalty #ecomgrowth
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