The Marketing Millennials

How did Promix rise to the top of the supplement food chain to become one of the buzziest, most popular health brands around? Founder Albert Matheny stops by to chat with Daniel about how the brand managed to stand out in an oversaturated health food market, revealing his personal journey into the supplement world and divulging his best insights into how to build a successful brand. Learn how Promix disrupted the supplement industry through the power of simplicity, storytelling, and design, and what challenges they faced when it came to scaling and diversifying marketing channels. How did they manage to successfully capitalize on the grass-fed protein and clean eating trend? And how did their early adoption of Amazon cement their place in an ever-evolving landscape? Don't miss out on Albert's thoughts on the blend of quantitative and qualitative aspects in marketing and the impact of social media on growth. 00:00:02 - The Story Behind Promix Protein00:02:25 - Scaling a Grass-Fed Protein Company00:09:08 - Exploring Growth Levers in Marketing00:18:18 - Lessons Learned: Marketing Strategies Evolved00:23:31 - The Power of Simple Packaging00:27:40 - Sustainable Growth: Diversify and Strategize00:35:03 - The Secrets Athletes Know Now Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information. Learn More About Promix: Website: https://promixnutrition.com Follow Albert:LinkedIn: https://www.linkedin.com/company/promix-nutrition/jobs/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Discover how Warby Parker disrupted the eyewear industry by undercutting competition, aligning values with perception, and creating brand loyalty. Learn about their innovative pricing strategies and social impact initiative. Uncover the success story of Warby Barker and the importance of establishing a separate media entity for brand promotion.

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit.  Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable conversation with a marketing expert who's been there and done it all.Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit here.  00:04:05 - Reinventing the Wheel: From Engineering to Content Strategy00:12:22 - The Art of Building a Go-to-Market Strategy00:13:01 - Finding Product Market Fit and Go-to-Market Strategy00:15:46 - The Challenges of Implementing a Product00:18:33 - Scaling Your Product: Foundation First00:24:32 - The Power of Content Marketing00:29:57 - Expertise Drives the Best Content00:33:57 - Paid Advertising: Testing Messaging Strategies00:38:21 - Invest in Demand Generation for Marketing Success00:40:34 - Apollo IO: Making World-Class Go-to-Market Accessible Follow David: LinkedIn: https://www.linkedin.com/in/davidmalpass/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Mark Jung, founder of Authority, shares strategies and tactics to build authority on LinkedIn. Topics include optimizing profile, creating engaging content, being polarizing, authentic writing tips, power of a good hook, and mastering engagement on LinkedIn.

It may not be Versace, Balenciaga, or Gucci, but that doesn’t mean it’s still not one of the world’s most coveted brands around.Who is it? Canada Goose. And it’s the choice apparel of dog sledders, Arctic Circle explorers, and heli-skiers alike.In this solo pod, Aidan reveals the marketing genius behind the Canadian outwear brand that rebranded itself into a high-class, luxury apparel brand and convinced the world its jacket was worth that extra $1700. Find how -27° try-on rooms, outdoor movie premieres in the dead of winter, and a lifetime guarantee skyrocketed this company into a lifetime of high-class luxury.  Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsFollow Aidan:LinkedIn: https://www.linkedin.com/in/aidanbrannigan/Twitter: https://twitter.com/BranniganAidanTikTok: https://www.tiktok.com/@aidan_branniganDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

People’s perspective on what great customer service looks like is shifting. So how can you keep up? In this week’s marketing hill mash, we’ve amassed some of the industry’s best and brightest minds who are giving their takes on the one rule they’d live or die by when it comes to marketing. And this time around, they’ve got some juicy things to say about customer retention. Tune in to find out why curiosity clicks just don’t cut it anymore, why LTV to CAC is a useless metric, and why demand gen is just a fancy term for brand marketing. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/Follow Alexa:LinkedIn: https://www.linkedin.com/in/alexakilroy/Follow Corey: LinkedIn: https://www.linkedin.com/in/corey-haines/Follow Beverly:LinkedIn: https://www.linkedin.com/in/bevpamenskymurray/ Follow Shannon:LinkedIn: https://www.linkedin.com/in/shannonoboylesmartrrFollow Gabriella:LinkedIn: https://www.linkedin.com/in/gabriella-yitzhaekFollow Eli:LinkedIn: https://www.linkedin.com/in/elirubel/Twitter: https://twitter.com/eli_rubelFollow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Are you making these deadly sins in your marketing strategy?In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego, Sam shares his insights on what not to do in your marketing efforts.Tune in to learn why transparency and social proof are crucial, how to optimize your website for speed, and why research is the key to success in marketing. Plus, discover Sam's tips for creating a frictionless customer experience and driving more inbound leads.Don't miss out on this valuable conversation with one of marketing's coolest operators.00:00:07 - Avoid the Ego in Website Design00:01:25 - From Retail to Marketing Guru: Deadly Sins of Website SEO00:02:48 - Avoid the Deadly Sin of Website Design00:05:06 - Building a Rock Solid Website00:07:23 - Tailor Your Homepage for Success00:10:29 - Fix Your Slow Website Speed00:13:18 - The Importance of Transparent Pricing00:16:54 - The Deadly Sins of Pricing00:19:11 - Why You Should Offer Free Demos00:22:23 - Don't Neglect Organic Search Traffic00:28:04 - The Power of Social Proof00:30:21 - Drive Sales Leads with Clear Call to Actions00:32:58 - Marketing's Coolest Operators Share InsightsFollow Sam: LinkedIn: https://www.linkedin.com/in/samdunning/Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Dollar Shave Club, the disruptor of the grooming industry, didn't just take on the giants; it redefined the game. In 2012, armed with a modest budget of $4,500, the company launched a viral YouTube video that crashed their website to an overwhelming response. How? By brilliantly touching on customer pain points and shifting from selling a product to selling a lifestyle brand. In this solo pod, co-host Aidan Brannigan reveals how Dollar Shave Club captured its market with the power of humor and a foolproof marketing strategy backed by behavioral science.Tune in to find out what turned Dollar Shave Club from a marketing underdog to an industry titan. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/Follow Aidan:LinkedIn: https://www.linkedin.com/in/aidanbrannigan/Twitter: https://twitter.com/BranniganAidanTikTok: https://www.tiktok.com/@aidan_branniganFollow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Looking for some quick and dirty marketing hacks to boost your marketing A-game?  Daniel’s diving back into the archives to find some of the best, most game-changing tricks from an all-star roster of marketing experts who give their hottest, juiciest takes on the one marketing stance they would die on. From getting creative with your SEO plan to getting down in the weeds with customer research, in this marketing hill mashup, we’ve got some of the best tips and tricks around to elevate your marketing strategy. Don’t miss out on these vital marketing hacks!Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Connor: Twitter: https://www.twitter.com/c_gro Follow Cody:LinkedIn: https://www.linkedin.com/in/cody-plofker-47a29b120/ Follow Aaron: LinkedIn: https://www.linkedin.com/in/aaronorendorff/ Follow Katie:LinkedIn: https://www.linkedin.com/in/katiemomo/ Follow Ojiaku:LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How can you build a strong personal brand that resonates with your audience? Amelia Sordell, founder of Klowt, joins Daniel to discuss the importance of empathy and authenticity in personal branding. She reveals the true power of storytelling and human connection in B2B marketing and breaks down the steps you can take to start building your personal brand today. Plus, Amelia also shares her best tactics for crafting a killer content strategy and shares why having followers isn’t the same thing as building a community. To learn the true secret to creating a personal brand that stands out and drives meaningful engagement, don’t miss out on this one!  Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ 00:00:02 - Personal Branding Tips from Amelia Sordell00:01:54 - The Power of Personal Branding for Executives00:09:22 - The Importance of Building a Personal Brand00:15:37 - The Importance of Setting Content Goals00:22:02 - Building a Personal Brand Strategy00:30:47 - Building a Loyal Audience with Depth00:35:33 - Building a Community vs. Gaining Followers00:38:34 - The Power of Depth in Content Creation00:39:47 - The Importance of Human-Centric Marketing Follow Amelia:LinkedIn: https://www.linkedin.com/in/ameliasordell/?originalSubdomain=uk Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com