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The Marketing Millennials
228 - How to Build Authority on LinkedIn, with Mark Jung
Feb 13, 2024
49:30
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Mark Jung, founder of Authority, shares strategies and tactics to build authority on LinkedIn. Topics include optimizing profile, creating engaging content, being polarizing, authentic writing tips, power of a good hook, and mastering engagement on LinkedIn.
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Quick takeaways
- Consistency and engagement in the first hour of posting are crucial for building authority on LinkedIn.
- Using attention-grabbing hooks and high-contrast visuals can help content stand out in the LinkedIn feed and increase post reach.
Deep dives
The Power of Building Authority on LinkedIn
The podcast episode discusses the importance of building authority on LinkedIn and shares tips on how to effectively do so. The hosts emphasize the need to have a strong stance, find a unique voice, and repeat key messages to resonate with the audience. They highlight the value of consistency and engagement in the first hour of posting, as well as the importance of using attention-grabbing hooks and high-contrast visuals to stand out in the LinkedIn feed. They also mention the significance of comments, save shares, and dwell time for increasing post reach and engagement. The hosts provide practical strategies for optimizing LinkedIn profiles and posts, such as using vertical images and writing scannable content. They encourage authenticity, sharing valuable content, and engaging with the audience to build meaningful connections.
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