Mark Jung, founder of Authority, shares strategies and tactics to build authority on LinkedIn. Topics include optimizing profile, creating engaging content, being polarizing, authentic writing tips, power of a good hook, and mastering engagement on LinkedIn.

Mark Jung, founder of Authority, shares his expertise on mastering LinkedIn for building authority and authentic branding. He emphasizes that consistency is key, along with the power of polarizing content to stand out. The discussion includes tips for optimizing profiles, crafting engaging hooks, and utilizing visuals effectively. Mark also highlights the importance of authentic writing and strategies for maximizing engagement, especially on mobile. If you're looking to elevate your LinkedIn presence, this conversation is packed with actionable insights!

Melina Palmer, an expert in the psychology of consumer behavior, and Mark Jung, the VP of Nextiva's Marketing department, discuss the subconscious mind's power in decision making and its influence on behavior. They also dive into the importance of engaging marketing strategies, the role of writing in marketing, and building HubSpot Academy.