The Marketing Millennials

The Marketing Hill Mash: Marketing Mind Games

Nov 8, 2023

Melina Palmer, an expert in the psychology of consumer behavior, and Mark Jung, the VP of Nextiva's Marketing department, discuss the subconscious mind's power in decision making and its influence on behavior. They also dive into the importance of engaging marketing strategies, the role of writing in marketing, and building HubSpot Academy.

10:30

Episode guests

Mark Jung

Melina Palmer

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Episode notes

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Quick takeaways

Understanding the influence of the subconscious mind is crucial for effective marketing strategies.

Appealing to the human nature of buyers is more important than conforming to industry stereotypes in marketing campaigns.

Deep dives

The Power of the Subconscious Mind in Marketing

According to Melina Palmer of the Brainy Business, the subconscious mind plays a significant role in driving consumer behavior. While people often believe that their conscious minds make decisions, it is actually the subconscious mind that is responsible for 99% of our brain activity. When crafting marketing strategies, it is important to understand that the conscious and subconscious minds do not communicate the same way. Palmer likens the conscious mind to a rider on an elephant, with the subconscious mind being the elephant. Instead of trying to logically persuade the conscious mind, marketers should focus on properly motivating and incentivizing the subconscious mind, as it is where purchasing decisions are made.

Introduction

2min

Understanding the Power of the Subconscious Mind in Marketing

2min

The Importance of Not Being Boring in Marketing and Audio Ad Promotion

2min

The Role of Writing in Marketing and Building HubSpot Academy

3min

Dare to take a dive into the headspace of some of marketing’s best minds?

Daniel does—and he’s traveling back to relive some of his guests’ hottest takes to find out the #1 marketing hill they’d be willing to die on.

This week, we’re unleashing some of the most psychologically unnerving takes we could find—and these guests aren’t afraid to hold back their thoughts on exactly what motivates people to buy.

Melina Palmer from “The Brainy Business,” Mark Jung, the VP of Nextiva’s Marketing department, and the CEO and Co-Founder of TACK, Mark Kilens are here to dish their deepest, darkest secrets about the inner depths of the consumer psyche.

Ready to know exactly what motivates people to buy? Then we dare you to hit play!

Audio is the most efficient and effective media. Audacy’s State of Audio provides a practical playbook - planning tips, creative how-to’s, innovative trends - all to help our advertisers level up their Audio game.

Visit stateofaudio.com to learn more.

Follow Melina:

Podcast: https://podcasts.apple.com/us/podcast/the-brainy-business-understanding-the-psychology/id1404578385

Follow Mark Jung:

LinkedIn: https://www.linkedin.com/in/markpjung/

Follow Mark Kilens:

LinkedIn: https://www.linkedin.com/in/markkilens/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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