The Marketing Millennials

Crush Your LinkedIn Goals, with Mark Jung

Aug 28, 2024

47:30

Snipd AI

Mark Jung, founder of Authority, shares his expertise on mastering LinkedIn for building authority and authentic branding. He emphasizes that consistency is key, along with the power of polarizing content to stand out. The discussion includes tips for optimizing profiles, crafting engaging hooks, and utilizing visuals effectively. Mark also highlights the importance of authentic writing and strategies for maximizing engagement, especially on mobile. If you're looking to elevate your LinkedIn presence, this conversation is packed with actionable insights!

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Quick takeaways

Consistency in posting and engagement on LinkedIn is vital for establishing authority and growing a strong personal brand.

Being polarizing and authentic in content helps in standing out among passive consumers, attracting a loyal audience and driving discussions.

Deep dives

Establishing Authority on LinkedIn

Building authority on LinkedIn is crucial for B2B companies as it allows them to connect with the majority of potential buyers who are not yet ready to purchase. This involves crafting a strong personal brand and consistently sharing valuable content that resonates with the audience. Both individual professionals and company pages must showcase their expertise while focusing on understanding customer pain points. By positioning oneself as a thought leader through genuine engagement, individuals can ensure their brand remains top-of-mind when these buyers are ready to make purchasing decisions.

LinkedIn Social Strategy for Go to Market Audience

01:24

The Importance of Repeating Yourself as a Creator

00:38

Maximizing Engagement and Visibility on Social Media

01:08

Optimizing Profile Credibility Through LinkedIn Article Contributions

00:23

Intro

4min

Building Authority on LinkedIn

25min

Mastering the Art of Persuasive LinkedIn Posts

2min

Mastering the Art of Hooks in Marketing

5min

Maximizing LinkedIn Engagement on Mobile

8min

Harnessing Visual Engagement on LinkedIn

5min

Consistency is 80% of the battle when it comes to making it to the top of LinkedIn.

So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform?

Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share valuable insights on how to stand out and connect with your target audience.

Plus, learn why being polarizing and authentic is key to building a strong personal brand on LinkedIn.

If you’re looking for how to cut through the LinkedIn noise and rise to the top, you won’t wanna miss this ep!

00:00:03 - Building Authority on LinkedIn with Mark Young

00:02:24 - The Power of LinkedIn for B2B Companies

00:12:39 - How to Succeed on LinkedIn

00:15:16 - Be Bold on LinkedIn: Embrace Polarizing Content

00:17:11 - Authentic Writing Tips for LinkedIn

00:21:42 - Optimizing Your LinkedIn Profile Picture

00:28:37 - The Power of a Good Hook in Content Marketing

00:36:49 - Mastering Engagement on LinkedIn: Key Strategies

00:42:32 - The Power of Images in Marketing

00:45:11 - How to Grow Your LinkedIn Network

00:45:46 - The Power of LinkedIn for Career Transformation

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Follow Mark:

LinkedIn: https://www.linkedin.com/in/markpjung/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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