The Marketing Millennials

245 - How This Brand Survives On Mostly Organic Marketing, With Lisa Bubbers, Co-Founder of Studs

Apr 4, 2024

35:30

Snipd AI

Lisa Bubbers, Co-Founder of Studs, shares insights on how the brand targets Gen Z and millennial customers via organic marketing. They discuss the role of PR in building a successful business, evolving retail strategies in the digital age, and the unique approach Studs takes to ear piercing and earring experiences.

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Quick takeaways

Studs reshapes ear piercing by prioritizing needle piercings and healthy practices, attracting a young customer base.

Strategic store location selection in high-traffic areas enhances Studs' visibility and caters to diverse customer segments.

Deep dives

Innovation in the Ear Piercing Industry

Studs Studios redefines the ear piercing experience, focusing on needle piercings over piercing guns. By tapping into a latent demand for healthy ear piercing, Studs offers a unique retail experience that combines piercing services with a variety of ear jewelry. Their success lies in creating a brand-new term, 'ear scaping,' emphasizing safe and stylish ear piercing practices, attracting a loyal Gen Z and millennial customer base.

Introduction

3min

Exploring Studs' Organic Marketing Strategy for Safe Ear Piercings

3min

Strategic Location Selection for Stores Based on Foot Traffic and Customer Preferences

2min

The Art of Ear Piercings

18min

Adapting Business Strategies Post-Pandemic

7min

Navigating Stud Stores and Professional Networking on LinkedIn

2min

Ear piercing isn’t just about begging for permission from your mom for weeks on end, driving by the local mall, and searching for the nearest Claire’s anymore.

Learn how Studs is revolutionizing the ear piercing and earring experience. In this ep, I’m chatting with Lisa Bubbers, Co-Founder and CEO of Studs, as she unpacks her greatest insights into her brand’s unique approach to retail and marketing.

How is Studs targeting a Gen Z and millennial customer base through organic marketing? What’s the real role of PR in building a successful business? And how has the retail game evolved to keep pace in the digital age?

Join the conversation and learn from Lisa's expertise in creating a thriving brand that resonates with today's consumers.

00:00:01 - Reimagining Ear Piercing with Studs

00:02:12 - Drive Business with Organic Marketing

00:05:29 - Choosing Store Locations for Maximum Impact

00:12:02 - Why People Choose Studs for Piercings

00:15:58 - Creating Content to Understand Ear Piercing

00:21:23 - Balancing E-commerce and Retail Strategies

00:30:08 - The Power of Strategic PR

00:31:35 - Shift in Consumer Reading Habits

00:34:43 - Find Daniel on LinkedIn Easily

Learn More About Studs:

Website: https://studs.com