Adapting Business Strategies Post-Pandemic

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The chapter stresses the importance of maintaining core strengths and adapting strategies based on in-person feedback and customer data post-pandemic. It discusses the impact of COVID-19 on business strategies, emphasizing the necessity of listening to customers for survival and evolving marketing strategies. The conversation highlights the significance of PR in business and the evolving landscape of the industry towards digital platforms and engaging with thought leaders.

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Learn how Studs is revolutionizing the ear piercing and earring experience. In this ep, I’m chatting with Lisa Bubbers, Co-Founder and CEO of Studs, as she unpacks her greatest insights into her brand’s unique approach to retail and marketing.

How is Studs targeting a Gen Z and millennial customer base through organic marketing? What’s the real role of PR in building a successful business? And how has the retail game evolved to keep pace in the digital age?

Join the conversation and learn from Lisa's expertise in creating a thriving brand that resonates with today's consumers.

00:00:01 - Reimagining Ear Piercing with Studs

00:02:12 - Drive Business with Organic Marketing

00:05:29 - Choosing Store Locations for Maximum Impact

00:12:02 - Why People Choose Studs for Piercings

00:15:58 - Creating Content to Understand Ear Piercing

00:21:23 - Balancing E-commerce and Retail Strategies

00:30:08 - The Power of Strategic PR

00:31:35 - Shift in Consumer Reading Habits

00:34:43 - Find Daniel on LinkedIn Easily

Learn More About Studs:

Website: https://studs.com