The chapter discusses the strategic process of selecting prime store locations based on foot traffic and customer preferences, highlighting the importance of proximity to popular shopping destinations and brands. Insights from opening stores in areas like Nolita and South Congress are shared to emphasize targeting high foot traffic areas and premium lifestyle centers.
Ear piercing isn’t just about begging for permission from your mom for weeks on end, driving by the local mall, and searching for the nearest Claire’s anymore.
Learn how Studs is revolutionizing the ear piercing and earring experience. In this ep, I’m chatting with Lisa Bubbers, Co-Founder and CEO of Studs, as she unpacks her greatest insights into her brand’s unique approach to retail and marketing.
How is Studs targeting a Gen Z and millennial customer base through organic marketing? What’s the real role of PR in building a successful business? And how has the retail game evolved to keep pace in the digital age?
Join the conversation and learn from Lisa's expertise in creating a thriving brand that resonates with today's consumers.
00:00:01 - Reimagining Ear Piercing with Studs
00:02:12 - Drive Business with Organic Marketing
00:05:29 - Choosing Store Locations for Maximum Impact
00:12:02 - Why People Choose Studs for Piercings
00:15:58 - Creating Content to Understand Ear Piercing
00:21:23 - Balancing E-commerce and Retail Strategies