
245 - How This Brand Survives On Mostly Organic Marketing, With Lisa Bubbers, Co-Founder of Studs
The Marketing Millennials
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Strategic Location Selection for Stores Based on Foot Traffic and Customer Preferences
The chapter discusses the strategic process of selecting prime store locations based on foot traffic and customer preferences, highlighting the importance of proximity to popular shopping destinations and brands. Insights from opening stores in areas like Nolita and South Congress are shared to emphasize targeting high foot traffic areas and premium lifestyle centers.
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