The Marketing Millennials

248 - The Hourglass Marketing Funnel, with Heather Horton of Ecrubox Digital

Apr 16, 2024

38:56

Snipd AI

Heather Horton, CEO of Ecrubox Digital, discusses maximizing marketing strategy amidst rising customer acquisition costs. Topics include customer retention, first-party data collection, influencer marketing mistakes, and avoiding out-of-home ads for small brands. Listen for kickass tips on acquiring and retaining more customers in today's challenging market.

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Focusing on customer retention and loyalty beyond acquisition is vital for long-term growth and profitability.

Selecting the right customer acquisition channels and building an hourglass-style funnel that emphasizes loyalty are essential for sustainable growth.

Deep dives

Customer Experience and Lifetime Value

It is crucial in today's marketing landscape to focus on every aspect of the customer journey beyond just acquiring them initially. Providing customers with the best experience possible with your brand and product increases the likelihood of repeat purchases. This approach emphasizes the importance of long-term growth and profitability through customer loyalty and repeat business.

Introduction

4min

Maximizing Customer Lifetime Value

12min

Strategies for Product Replenishment and Customer Retention

2min

Evolution of E-Commerce Marketing Strategies and Product Diversification

2min

Strategies for Collecting First-Party Data and Reducing Reliance on Amazon for Sales

5min

Navigating the Modern Marketing Landscape

13min

No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of retention?

Heather Horton, CEO and founder of Ecrubox Digital, chats with me about all things customer retention. From optimizing your customer acquisition channels to leveraging customer service and logistics and effectively utilizing influencer marketing, Heather breaks down everything you need to know about collecting first-party data and acquiring customers in today’s challenging market.

Don’t miss out on these kickass tips and strategies for keeping and acquiring more customers.

Wistia is every marketer’s best kept secret when it comes to video.

Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.

Try Wistia for free at https://www.wistia.com/millennials

00:00:04 - Rising Customer Acquisition Costs Explained

00:02:31 - Efficiency in Marketing Amid Rising Costs

00:05:32 - Best Customer Acquisition Strategies Today

00:11:56 - Ways to Retain Customer Loyalty

00:12:35 - Elevate Customer Service in Marketing

00:19:32 - Start Collecting First-Party Data Now

00:27:48 - Common Mistakes in Influencer Marketing

00:34:24 - Avoid Out-of-Home Ads for Small Brands

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan