Navigating the Modern Marketing Landscape

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This chapter covers various aspects of modern marketing strategies, including the importance of balancing presence on major platforms like Amazon with direct-to-consumer channels and brand differentiation through storytelling and unique products. It delves into influencer marketing best practices, emphasizing the value of genuine audience-brand fit and the evolution of influencers into brand creators. The discussion also touches on effective advertising approaches, highlighting the need for audience understanding and diversification of marketing strategies.

No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of retention?

Heather Horton, CEO and founder of Ecrubox Digital, chats with me about all things customer retention. From optimizing your customer acquisition channels to leveraging customer service and logistics and effectively utilizing influencer marketing, Heather breaks down everything you need to know about collecting first-party data and acquiring customers in today’s challenging market.

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00:00:04 - Rising Customer Acquisition Costs Explained

00:02:31 - Efficiency in Marketing Amid Rising Costs

00:05:32 - Best Customer Acquisition Strategies Today

00:11:56 - Ways to Retain Customer Loyalty

00:12:35 - Elevate Customer Service in Marketing

00:19:32 - Start Collecting First-Party Data Now

00:27:48 - Common Mistakes in Influencer Marketing

00:34:24 - Avoid Out-of-Home Ads for Small Brands

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