Maximizing Customer Lifetime Value

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The chapter emphasizes the shift towards maximizing customer lifetime value, stressing the importance of providing a great customer experience for repeat purchases and loyalty. It discusses acquiring good customers passionate about a product and the need to consider various factors before deciding on marketing channels. The conversation touches on different marketing strategies for various product types and highlights the importance of understanding product margins for effective channel selection.

No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of retention?

Heather Horton, CEO and founder of Ecrubox Digital, chats with me about all things customer retention. From optimizing your customer acquisition channels to leveraging customer service and logistics and effectively utilizing influencer marketing, Heather breaks down everything you need to know about collecting first-party data and acquiring customers in today’s challenging market.

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00:00:04 - Rising Customer Acquisition Costs Explained

00:02:31 - Efficiency in Marketing Amid Rising Costs

00:05:32 - Best Customer Acquisition Strategies Today

00:11:56 - Ways to Retain Customer Loyalty

00:12:35 - Elevate Customer Service in Marketing

00:19:32 - Start Collecting First-Party Data Now

00:27:48 - Common Mistakes in Influencer Marketing

00:34:24 - Avoid Out-of-Home Ads for Small Brands

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