The Marketing Millennials

Why Marketing Works: How to sell to the wealthy

Apr 11, 2024

11:17

Snipd AI

Discover the elusive action movie set to premiere in 2115, designed to captivate audiences with its mysterious marketing campaign. Uncover the luxury marketing strategy behind Louis XIII cognac, showcasing exclusivity and premium positioning to allure consumers seeking a prestigious lifestyle.

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Quick takeaways

Louis XIII's marketing campaign involves a 100-year action movie featuring John Malkovich that won't be released until 2115, brilliantly marketing the luxury cognac by embodying the brand's elegance and patience in a unique way.

Louis XIII distinguishes itself by showcasing the meticulous 100-year aging process of its cognac, emphasizing passion, time, and dedication, appealing to consumers with deep pockets for a desired lifestyle.

Deep dives

Louis XIII's Innovative 100-Year Marketing Campaign

Louis XIII's marketing campaign involves a 100-year action movie featuring John Malkovich that won't be released until 2115. The campaign brilliantly markets the luxury cognac by embodying the brand's elegance and patience in a unique way. By associating Louis XIII with time and exclusivity, the brand positions itself as fulfilling the ultra-wealthy's desire for more time, setting it apart from competitors in the industry.

The Enigmatic Action Movie and the Ultimate Marketing Campaign

6min

Luxury Marketing Strategy and Exclusivity of Louis XIII Cognac

4min

If you thought Oppenheimer was hard to get tickets to then you clearly haven’t tried to set your hands on tickets “100 Years.” And even if you do score tix to the elusive Robert Rodriguez/John Malkovich flick, chances 99.9% certain that you’ll be dead before the film premieres.

That’s right. DEAD.

Is the movie trying to kill you in some sick real-life “Saw” game?

Well, good/news bad news, horror movie fans. The reason you won’t see the movie isn’t quite *that* exciting (sorry, but no long-haired girls climbing out of from well and into your TV screen are coming to get you after 10 days). You won’t see the coveted movie because its premiere date isn’t until 2115. Yep— 100 years from when it was first filmed.

Why? But also…. WHY?

Who’s behind this iconic campaign and more importantly, WHAT DOES IT ALL MEAN???

Aidan Brannigan’s giving you the inside scoop on what’s either a marketing stroke of absolute madness or complete genius. TBD 100 years from now.

Wistia is every marketer’s best-kept secret when it comes to video.

Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.

Try Wistia for free at https://www.wistia.com/millennials.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com