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Why Marketing Works: How to sell to the wealthy

The Marketing Millennials

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The Enigmatic Action Movie and the Ultimate Marketing Campaign

Exploring a unique marketing campaign by Remy Martin for their aged cognac Louis XIII through a mysterious unreleased movie set to come out in 2115, starring John Malkovich. The chapter delves into how the campaign utilizes exclusivity and time to enhance the brand's allure and premium positioning.

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