The Marketing Millennials

249 - A New Way to Go-To-Market, with Jared Fuller, Founder of Nearbound

Apr 17, 2024

47:34

Snipd AI

Jared Fuller, Founder of Nearbound.com, discusses the concept of Nearbound and partnering with trusted voices for marketing success. Topics include leveraging underinvested channels, the future of marketing with events, and building successful partnerships. Insights on buyer relevancy, HubSpot's journey, and simplifying marketing collaboration for success are also shared.

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Episode notes

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Quick takeaways

Nearbound marketing prioritizes trusted voices over traditional targeting methods for successful engagement.

Event marketing plays a crucial role in building industry movements and fostering connections among like-minded individuals.

Deep dives

The Era of Nearbound Marketing

The podcast episode introduces the concept of nearbound marketing, which focuses on surrounding buyers with the voices they trust rather than traditional targeting or attraction methods. It explains the evolution from the brand era to the sales era to the automation era, leading into the current nearbound era, emphasizing the importance of working with influencers, advisors, and partners who already have relationships with the target audience.

Introduction

3min

Evolution of Marketing Eras to Nearbound Strategy

3min

The Power of Trusted Voices in Modern Marketing

14min

Unlocking Success Through Partnership Strategies

21min

Enhancing Networking and Community Building at Events

2min

Engaging with the Community and Discussing Nearbound Services and Creators

3min

Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success.

Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience and how to surround your buyers by working with the people they already trust.

Jared also shares insights on the future of marketing and the importance of events in the nearbound era along with his top strategies for building partnerships and creating a flywheel based on existing relationships.

00:00:41 - Client-Side Founder's Journey into Marketing

00:03:59 - Surround Buyers with Trusted Influencers

00:05:43 - Partnering with Trusted Voices

00:08:25 - Top Marketing Channels for B2B

00:14:33 - Buyer Relevancy Trumps Review Scores

00:17:40 - HubSpot's Journey to $100 Million

00:23:06 - Building a Successful Partner Program

00:30:13 - Leverage Your Network for Intros

00:30:53 - Simplify Marketing Collaboration for Success

00:36:42 - Under-Invested Channels: The Key to Success

00:40:03 - The Future of Marketing: Events

00:44:02 - Millennials at Near Bound Summit