Unlocking Success Through Partnership Strategies

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The chapter explores the power of leveraging relationships within the Salesforce community to achieve success, citing a CEO's journey from partnership roles to leading a profitable SaaS company. It discusses innovative marketing tactics like collaborating with creators, hosting live events, and utilizing podcasts to showcase industry expertise. Emphasis is placed on making it easy to collaborate, creating shareable content, and utilizing underinvested yet successful marketing channels for effective growth strategies.

Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success.

Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience and how to surround your buyers by working with the people they already trust.

Jared also shares insights on the future of marketing and the importance of events in the nearbound era along with his top strategies for building partnerships and creating a flywheel based on existing relationships.

00:00:41 - Client-Side Founder's Journey into Marketing

00:03:59 - Surround Buyers with Trusted Influencers

00:05:43 - Partnering with Trusted Voices

00:08:25 - Top Marketing Channels for B2B

00:14:33 - Buyer Relevancy Trumps Review Scores

00:17:40 - HubSpot's Journey to $100 Million

00:23:06 - Building a Successful Partner Program

00:30:13 - Leverage Your Network for Intros

00:30:53 - Simplify Marketing Collaboration for Success

00:36:42 - Under-Invested Channels: The Key to Success

00:40:03 - The Future of Marketing: Events

00:44:02 - Millennials at Near Bound Summit