The Power of Trusted Voices in Modern Marketing

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This chapter delves into the evolving landscape of marketing, shifting towards leveraging trusted voices like community partnerships, influencers, and advisors to build trust. It highlights the importance of authenticity and credibility in content creation, emphasizing the shift towards seeking expertise instead of generic content. The conversation underscores the critical role of trust in today's marketing strategies, with a focus on the impact of trusted individuals in shaping buyer behavior.

Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success.

Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience and how to surround your buyers by working with the people they already trust.

Jared also shares insights on the future of marketing and the importance of events in the nearbound era along with his top strategies for building partnerships and creating a flywheel based on existing relationships.

00:00:41 - Client-Side Founder's Journey into Marketing

00:03:59 - Surround Buyers with Trusted Influencers

00:05:43 - Partnering with Trusted Voices

00:08:25 - Top Marketing Channels for B2B

00:14:33 - Buyer Relevancy Trumps Review Scores

00:17:40 - HubSpot's Journey to $100 Million

00:23:06 - Building a Successful Partner Program

00:30:13 - Leverage Your Network for Intros

00:30:53 - Simplify Marketing Collaboration for Success

00:36:42 - Under-Invested Channels: The Key to Success

00:40:03 - The Future of Marketing: Events

00:44:02 - Millennials at Near Bound Summit