The Marketing Millennials

Why Marketing Works: Stanley Tumbler

Apr 25, 2024

12:23

Snipd AI

Discover the incredible rise of Stanley Cup tumblers and the marketing genius behind it. Learn how influencer marketing and brand collaborations propelled Stanley to the top in the TikTok universe. Unleash the power of Wistia for video marketing success. Follow Aidan and Daniel for more marketing insights.

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Stanley Tumbler's success was driven by collaboration with influencers and a risky wholesale deal, challenging industry giants.

Strategic partnerships with brands like Starbucks and Target propelled Stanley's growth within a female consumer base, significantly boosting revenue.

Deep dives

Stanley Tumbler's Resurgence and Market Disruption

From a struggling brand targeted at older men, Stanley's Tumbler reinvented itself through collaboration with influencers and a risky wholesale deal, leading to a viral success story. The product's durability, convenient design, and the belief of three determined women in its potential drove its resurrection in the market, challenging established industry giants.

Introduction

2min

The Evolution and Viral Success of Stanley Tumbler

4min

Evolution of Stanley's Marketing Strategies and Viral TikTok Success

6min

What’s got Karen caught in a Target tizzy of absolute madness?

Stanley Cup— that’s who.

How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight?

Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stanley great again turned around the entire marketing prospectus and brought life into the fledgling flask company.

How did Stanley capitalize on influencer marketing and brand collaborations to position themselves as the top tumbler in the TikTok uinverse?

Let’s just say this limited-time edition is one download you simply can’t afford *NOT* to add to your Marketing Millennials collection…

Wistia is every marketer’s best-kept secret when it comes to video.

Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.

Try Wistia for free at https://www.wistia.com/millennials.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com