Exploring the remarkable journey of Stanley's Tumbler from obscurity to popularity, this chapter sheds light on the psychological aspects driving consumer preferences and the pivotal role of marketing strategies in transforming a product into a coveted item.
What’s got Karen caught in a Target tizzy of absolute madness?
Stanley Cup— that’s who.
How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight?
Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stanley great again turned around the entire marketing prospectus and brought life into the fledgling flask company.
How did Stanley capitalize on influencer marketing and brand collaborations to position themselves as the top tumbler in the TikTok uinverse?
Let’s just say this limited-time edition is one download you simply can’t afford *NOT* to add to your Marketing Millennials collection…
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