The Marketing Millennials cover image

The Marketing Millennials

SPECIAL SERIES: Webinar Registration Tactics That Work | Bathroom Break #1

Apr 29, 2024
11:36
Snipd AI
Marketing expert Jay Schwedelson shares valuable tips on boosting webinar registration rates, including leveraging guest speakers for promotion, targeting with compelling titles in email marketing, and utilizing engaging social media promotions. They highlight the importance of transparency, offering specific informational content, and creating a sense of exclusivity to attract attendees. Schwedelson also emphasizes the power of networking for immediate attendance rate boosts.
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Podcast summary created with Snipd AI

Quick takeaways

  • Being transparent about webinar duration boosts registration rates.
  • Utilizing guest networks for promotion expands webinar reach effectively.

Deep dives

Promoting Webinars with Clear Time Expectations

One effective strategy for promoting webinars discussed in the podcast is to be transparent about the duration of the webinar. By clearly stating that the webinar is only 30 minutes long in promotional materials like subject lines and landing pages, it can increase registration rates significantly. This approach acknowledges the common perception of webinars as boring and addresses potential attendees' time constraints, leading to a higher likelihood of participation.

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