The Marketing Millennials

SPECIAL SERIES: Webinar Registration Tactics That Work | Bathroom Break #1

Apr 29, 2024

11:36

Snipd AI

Marketing expert Jay Schwedelson shares valuable tips on boosting webinar registration rates, including leveraging guest speakers for promotion, targeting with compelling titles in email marketing, and utilizing engaging social media promotions. They highlight the importance of transparency, offering specific informational content, and creating a sense of exclusivity to attract attendees. Schwedelson also emphasizes the power of networking for immediate attendance rate boosts.

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Episode notes

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Quick takeaways

Being transparent about webinar duration boosts registration rates.

Utilizing guest networks for promotion expands webinar reach effectively.

Deep dives

Promoting Webinars with Clear Time Expectations

One effective strategy for promoting webinars discussed in the podcast is to be transparent about the duration of the webinar. By clearly stating that the webinar is only 30 minutes long in promotional materials like subject lines and landing pages, it can increase registration rates significantly. This approach acknowledges the common perception of webinars as boring and addresses potential attendees' time constraints, leading to a higher likelihood of participation.

Introduction

2min

Innovative Strategies for Webinar Registration and Guest Collaboration

2min

Optimizing Webinar Promotion and Compelling Titles Strategy

2min

Maximizing Webinar Registrations Through Effective Strategies

5min

Effective B2B Marketing Strategies and Webinar Promotion Tactics

2min

In this bite-sized podcast, my marketing bestie, Jay Schwedelson, is talking shop and unleashing his quick and dirty tips on B2B’s hottest topics with me.

This week, we’re taking on all things webinar, and dispensing the top secrets for increasing your registration rates.

Learn how, by creating a compelling title, teasing valuable content, and being 100% transparent about the ask you’re making, you can increase registration, retention, and repeat attendance.

Plus, what’s the #1 thing you can do to boost your attendance rates IMMEDIATELY?

Hint: It always comes down to networking (sorry, introverts).

00:00:56 - How to Revamp Your Webinar Promotion for Success

00:02:01 - Leverage Guests for Distribution Success

00:07:22 - Targeting with Titles in Email Marketing

00:10:32 - More Tips for Successful Marketing

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do THIS, Not THAT

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68