The Marketing Millennials

255 - How to Add Creators To Your B2B Gameplan

May 15, 2024

38:30

Snipd AI

Derrick Hicks, Director of Marketing for ConvertKit, discusses utilizing creators in marketing, testing partnerships, building personal brands, overcoming consistency challenges, and mastering data-driven strategies for revenue growth in B2B marketing. He shares valuable insights on collaboration opportunities, building brand through metrics, and much more.

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Quick takeaways

Building personal brand within companies drives long-term growth through visibility and influence.

Utilizing creators for brand partnerships and innovative ad placements enhances audience engagement and ROI.

Deep dives

Embracing Personal Branding for Growth

Building a personal brand is emphasized as a strategy for professionals to drive growth for their company through enhanced visibility and influence. By focusing on personal brands within the team, opportunities for long-term benefits beyond mere advertising or sponsorships are highlighted, offering a more sustainable approach.

Introduction

4min

The Rising Importance of Creators in Marketing

4min

Empowering Brands through Creator Partnerships

9min

Building Personal Brands Within a Company

8min

The Power of Consistency for Creators

3min

Mastering Data-Driven Marketing for Revenue Growth

7min

Unlock the power of creators for your B2B brand.

Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B.

How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketing mix and reveals the best kinds of collaborations and emerging strategies to make the most of your creator-driven efforts.

Tune in as he shares his journey into marketing and divulges how he fell in love with data-driven strategies, giving valuable advice on how companies can start building their brand through better metrics and much, much more.

00:03:17 - Utilizing Creators in Marketing Strategies

00:09:34 - Testing Partnerships with Content Creators

00:18:19 - Building Personal Brands Within Companies

00:27:23 - Overcoming Consistency Challenges in Starting

00:31:13 - Take Ownership of Data for Revenue Growth

00:38:18 - Find Darek on LinkedIn! Stay Connected

Learn More About ConvertKit:

Website: https://convertkit.com

Follow Derrick:

LinkedIn: https://www.linkedin.com/in/derrickhicks/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured