The Marketing Millennials

256 - Why PR and Organic Social Work Well Together, with Milou Pietersz

May 16, 2024

29:26

Snipd AI

Milou Pietersz, founder of Simply Multimedia, discusses maximizing social media and PR, building brand partnerships, creating a successful social media strategy, and focusing on revenue growth strategies. Tips include combining tactics, crafting the perfect pitch, and aligning brand with trend tracking. Learn how to use data as a compass for social media success.

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Prioritize creating authentic and real-time content on social media over polished posts.

Integrate organic social media efforts with PR activities for enhanced exposure and brand credibility.

Deep dives

Importance of Taking Action on Social Media

One key point discussed in the podcast is the importance of taking action on social media by creating content and sharing it without waiting for perfection. The speaker highlighted the shift towards more authentic and real-time content over polished posts, emphasizing the effectiveness of immediate and active engagement with the audience. Additionally, constantly promoting oneself or products was discouraged in favor of being a valuable resource and focusing on giving rather than just selling.

Introduction

2min

Maximizing PR and Social Media Integration in Marketing Strategies

7min

Strategic Social Media Scaling and Revenue Growth

4min

Authentic Social Media Practices for Success

6min

Strategic Brand Partnerships

4min

The Value of Strategy over Data: Navigating Social Media Success

3min

Maximize your brand partnerships and create a holistic marketing strategy.

Milou Pietersz, founder and owner of Simply Multimedia, joins me to discuss the intersection between organic social media and PR. Discover the key tactics for landing paid brand partnerships, building media lists, and using social proof to pitch to brands.

How can you create a kickass social media strategy? And what are the best pitch angles for PR outlets? Milou breaks down the ultimate dos and don'ts of social media success— tune in to gain valuable tips and insights for your own marketing efforts.

00:01:34 - Maximizing Social Media and PR

00:02:48 - Combining Tactics for Success

00:07:17 - Creator's Guide to PR Outlets

00:09:09 - Scaling Social Presence: Strategy Tips

00:11:15 - Focus on Revenue Growth Strategies

00:14:02 - Social Media Do's and Don'ts

00:20:24 - Aligning Brand with Trend Tracking

00:21:39 - Building Strong Brand Partnerships for Success

00:25:03 - Crafting a Successful Social Media Strategy

00:26:33 - Data as Compass, Not a Map

Follow Milou:

LinkedIn: https://www.linkedin.com/in/miloupietersz/