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256 - Why PR and Organic Social Work Well Together, with Milou Pietersz

The Marketing Millennials

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Maximizing PR and Social Media Integration in Marketing Strategies

This chapter explores the integration of PR and social media in marketing, emphasizing the benefits of combining the two for maximum exposure and success. It discusses tactics like leveraging earned media and collaborations to boost credibility and secure brand partnerships. The strategy of crafting the perfect pitch, networking, and utilizing tools like Prawley for connecting with journalists is also highlighted.

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