The Marketing Millennials

Don’t ALWAYS Blame the Channel (Solo Edition)

May 8, 2024

08:41

Snipd AI

Exploring the common mistakes marketers make when blaming marketing channels, emphasizing the importance of looking internally for improvement. Discussing the key factors to consider before giving up on a channel and how to make it work. Prioritizing copywriting over creative elements, form simplicity, user experience, CTAs, valuable offers, targeting the right audience, and aligning landing pages with ad content for better conversion rates.

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Quick takeaways

Evaluate ad creative and copy first before blaming a marketing channel.

Ensure audience targeting and user experience alignment for successful marketing campaigns.

Deep dives

Importance of Ad Creative and Copy

When marketing efforts fail, it's common to blame the channel, but key aspects like ad creative and copy should be examined first. The ad creative must be tailored to the platform, resonating with the audience and speaking their language to succeed. Similarly, compelling and clear messaging in the copy plays a significant role, often more than the creative itself. Neglecting copywriting, especially in B2B contexts, is highlighted as a mistake that can impact the effectiveness of marketing campaigns.

Optimizing Ad Creatives and Copy for Marketing Channels

3min

Optimizing Marketing Strategies for Better Conversion Rates

4min

When YouTube didn’t work—did you pack up your bags and move on to Twitter? And when Twitter didn’t pan out, did you pack up your bags and head to LinkedIn?

Well then… maybe at some point it’s time to stop asking what the channel did wrong and start looking at where you went wrong.

Daniel’s breaking down the top 6 things marketers get wrong when it comes to pointing the finger at different channels. What are the top things you should be looking at before packing up your bags and calling it quits? And how can you make sure you make your new relationship with any channel work?

Make sure that the next time you break up with a channel that it’s definitely not you—it’s them.

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