

253 - Good vs Bad Marketing w/Dave Kaufman - Head of Marketing Meta - AR/MR
May 2, 2024
Dave Kaufman, Head of Marketing for Meta - AR/MR, discusses the biggest mistakes marketers make, the importance of being entertaining in content creation, and how AR/VR technology like Meta will change marketing. The podcast delves into distinguishing between strategy and tactics in marketing, continuous learning for marketers, balancing brand building and performance marketing, optimizing video strategy, launching new technology in the market, and innovative marketing strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Continuous Learning and Growth in Marketing
03:18 • 5min
Distinguishing Between Strategy and Tactics in Marketing
08:25 • 4min
Balancing Brand Building and Performance Marketing
12:14 • 6min
Optimizing Video Strategy and Launching New Technology in the Market
18:02 • 5min
Innovative Marketing Strategies
22:37 • 18min