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The Marketing Millennials
253 - Good vs Bad Marketing w/Dave Kaufman - Head of Marketing Meta - AR/MR
May 2, 2024
41:21
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Dave Kaufman, Head of Marketing for Meta - AR/MR, discusses the biggest mistakes marketers make, the importance of being entertaining in content creation, and how AR/VR technology like Meta will change marketing. The podcast delves into distinguishing between strategy and tactics in marketing, continuous learning for marketers, balancing brand building and performance marketing, optimizing video strategy, launching new technology in the market, and innovative marketing strategies.
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Quick takeaways
- Good content in marketing boils down to being entertaining, building clear goals, and understanding the market.
- Educating oneself about marketing history, industry data, and creative inspirations is crucial for marketing evolution.
Deep dives
Understanding the Difference Between Tactics and Strategy in Marketing
Good marketing stems from comprehending the distinction between tactics and strategy. Many rush towards the execution without laying the groundwork, skipping essential pre-tactical work, building a robust marketing foundation. The critical components of good marketing include marketers investing time in education, growth, and skill development, learning from advertising past, present, and future. It emphasizes the significance of strategy over quick tactical execution for successful marketing endeavors.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode