Distinguishing Between Strategy and Tactics in Marketing

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Exploring the vital distinction between strategy and tactics in marketing using an example of an ice cream brand entering the sports beverage market to compete with Gatorade. Strategy involves market orientation, research, and goal-setting, while tactics are described as specific actions devoid of strategic planning.

Good vs Bad Marketing.

Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing.

What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers?

Dave explains why great content always boils down to one thing: being entertaining and reveals exactly how to stand out from the competition by making clear goals, understanding the market, and building a healthy marketing strategy.

Plus, how will AR/VR like Meta change marketing? Before we spill all that future tea, let’s just say you heard it here from Meta’s Head of Marketing here first!