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253 - Good vs Bad Marketing w/Dave Kaufman - Head of Marketing Meta - AR/MR
The Marketing Millennials
Distinguishing Between Strategy and Tactics in Marketing
Exploring the vital distinction between strategy and tactics in marketing using an example of an ice cream brand entering the sports beverage market to compete with Gatorade. Strategy involves market orientation, research, and goal-setting, while tactics are described as specific actions devoid of strategic planning.
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