The Marketing Millennials cover image

253 - Good vs Bad Marketing w/Dave Kaufman - Head of Marketing Meta - AR/MR

The Marketing Millennials

00:00

Balancing Brand Building and Performance Marketing

The chapter explores the importance of balancing brand building and performance marketing strategies, emphasizing the need to allocate budget effectively between short-term leads and long-term audience building. It challenges the dichotomy of brand versus performance marketing, advocating for a strategic integration of both for sustained business success.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app