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6min chapter
253 - Good vs Bad Marketing w/Dave Kaufman - Head of Marketing Meta - AR/MR
The Marketing Millennials
Balancing Brand Building and Performance Marketing
The chapter explores the importance of balancing brand building and performance marketing strategies, emphasizing the need to allocate budget effectively between short-term leads and long-term audience building. It challenges the dichotomy of brand versus performance marketing, advocating for a strategic integration of both for sustained business success.
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