
253 - Good vs Bad Marketing w/Dave Kaufman - Head of Marketing Meta - AR/MR
The Marketing Millennials
00:00
Balancing Brand Building and Performance Marketing
The chapter explores the importance of balancing brand building and performance marketing strategies, emphasizing the need to allocate budget effectively between short-term leads and long-term audience building. It challenges the dichotomy of brand versus performance marketing, advocating for a strategic integration of both for sustained business success.
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