Innovative Marketing Strategies

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The chapter explores the balance between listening to customer feedback and driving innovation in marketing, emphasizing the need to educate customers on new technologies. It discusses launching products in new categories, using Maya (Most Advanced Yet Acceptable) as a guiding principle. Emphasis is placed on making new technology relatable and the importance of experiential marketing for creating engaging consumer experiences.

Good vs Bad Marketing.

Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing.

What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers?

Dave explains why great content always boils down to one thing: being entertaining and reveals exactly how to stand out from the competition by making clear goals, understanding the market, and building a healthy marketing strategy.

Plus, how will AR/VR like Meta change marketing? Before we spill all that future tea, let’s just say you heard it here from Meta’s Head of Marketing here first!