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18min chapter
253 - Good vs Bad Marketing w/Dave Kaufman - Head of Marketing Meta - AR/MR
The Marketing Millennials
Innovative Marketing Strategies
The chapter explores the balance between listening to customer feedback and driving innovation in marketing, emphasizing the need to educate customers on new technologies. It discusses launching products in new categories, using Maya (Most Advanced Yet Acceptable) as a guiding principle. Emphasis is placed on making new technology relatable and the importance of experiential marketing for creating engaging consumer experiences.
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