Dave Kaufman, Head of Marketing for Meta - AR/MR, discusses the biggest mistakes marketers make, the importance of being entertaining in content creation, and how AR/VR technology like Meta will change marketing. The podcast delves into distinguishing between strategy and tactics in marketing, continuous learning for marketers, balancing brand building and performance marketing, optimizing video strategy, launching new technology in the market, and innovative marketing strategies.

Dave Kaufman, responsible for marketing the Metaverse, talks about the failures of Google Glass, the differences in marketing education between the US and UK, and the future of the Metaverse. They discuss launching the Meta X Rayban Sunglasses, quantifying the success of the Metaverse, and making virtual reality more familiar. Dave also shares insights on working for founders and his experience at President Obama's Whitehouse. Overall, an engaging discussion on the evolving tech landscape.