The Marketing Millennials

259 - Why The Little Things Matter in Marketing, with Tom Dowd, CEO of F45 Training

May 28, 2024

40:28

Snipd AI

CEO of Mark Wahlberg's F45 Training, Tom Dowd, shares key marketing strategies for franchises. Topics include branding consistency, KPIs for scaling, social media awareness, and customer loyalty. Learn how to grow a fitness community, immerse franchisees in the business, and revolutionize health training.

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Quick takeaways

Engaging in ground level marketing activities like offering self-defense classes to attract people to the studio while emphasizing the significance of being active on social media and engaging with community members through likes, comments, and shares are essential for growing a studio's reach and visibility.

Implementing significant changes in marketing strategies by addressing missed basics like SEO, data collection, and member engagement through newsletters and blogs to tap into the health and wellness consumer's desire to engage and share their fitness journey.

Deep dives

Importance of Ground Level Marketing and Engaging with Community

Engaging in ground level marketing activities like offering self-defense classes to attract people to the studio while emphasizing the significance of being active on social media and engaging with community members through likes, comments, and shares are essential for growing a studio's reach and visibility.

Introduction

3min

Enhancing Marketing Strategies for Community Engagement and Data Collection

2min

Evolution and Expansion of F45 Amid Industry Challenges and Innovations

5min

Building Brand Equity Through Effective Franchise Marketing

18min

Active Engagement in Marketing and Community Building

8min

Athletes Transitioning Challenges and Information-Driven Strategies

2min

Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success.

Sit down with one of franchising’s finest minds— Tom Dowd, CEO of Mark Wahlberg’s F45 Training, to hear what he has to say about the key marketing strategies that helped F45 to become a brand name success.

Tom divulges his top tips for improving your marketing efforts and for building your franchise from the ground up. How can KPIs empower your franchise to scale? And how can you drive brand awareness through social media and guerilla marketing efforts?

Find out why staying connected to members is the ultimate key to unlocking peak satisfaction and customer loyalty, and how continuous improvement builds a strong brand presence.

00:01:39 - Investing in Marketing to Grow a Fitness Community

00:09:39 - Maintaining Consistent Branding in Franchises

00:16:36 - Improving Marketing for a Great Product

00:25:47 - Immersing Franchisees in Studio Building

00:29:46 - Focusing on KPIs

00:36:42 - Revolutionizing Health and Wellness Training

Learn More About F45:

Website: https://f45training.com/

Follow Tom:

LinkedIn: https://www.linkedin.com/in/tom-dowd-9092981/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured