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The Marketing Millennials
MARKETING MEDICINE SERIES 👩🏼‍⚕️| Removing Roadblocks Between Marketing, Engineering, and Ops with Ellen Rockdale, Lifecycle Marketing at HoneyBook | Episode 4
Dec 4, 2024
Ellen Rockdale, a Lifecycle Marketing expert at HoneyBook, brings her insights on overcoming common marketing hurdles. She discusses the nagging gap between marketing and engineering teams and offers solutions to enhance collaboration. Ellen emphasizes the importance of choosing the right tools and acquiring basic technical skills to empower marketers. She also shares strategies for improving operational visibility and reducing dependence on engineering during campaign execution, ensuring quick turnarounds even in tight timelines.
32:29
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Quick takeaways
- Marketers can expedite campaign launches by prioritizing actionable Minimum Viable Products (MVPs) to overcome technical bottlenecks and frustrations.
- Effective communication and collaboration between marketing, engineering, and operations teams are essential for reducing misunderstandings and improving workflows.
Deep dives
Understanding Campaign Bottlenecks
Marketing teams often experience delays in campaign launches due to their reliance on engineering and operations for implementation. This dependence stems from the need to send tailored messages, requiring intricate data and custom events, which often lead to bottlenecks as teams wait for technical support. Many marketers become frustrated when their campaigns stall in backlogs, often related to overly ambitious expectations and the ideal of personalization. To overcome these issues, it is essential for marketers to prioritize actionable Minimum Viable Products (MVPs) to expedite campaign rollout by focusing on what can be accomplished quickly rather than perfecting every detail.
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