The Marketing Millennials MARKETING MEDICINE SERIES 👩🏼‍⚕️| Removing Roadblocks Between Marketing, Engineering, and Ops with Ellen Rockdale, Lifecycle Marketing at HoneyBook | Episode 4
Dec 4, 2024
Ellen Rockdale, a Lifecycle Marketing expert at HoneyBook, brings her insights on overcoming common marketing hurdles. She discusses the nagging gap between marketing and engineering teams and offers solutions to enhance collaboration. Ellen emphasizes the importance of choosing the right tools and acquiring basic technical skills to empower marketers. She also shares strategies for improving operational visibility and reducing dependence on engineering during campaign execution, ensuring quick turnarounds even in tight timelines.
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Episode notes
Over-Reliance on Engineering
- Marketers often over-rely on custom events and user-level data for ideal campaigns.
- This leads to complex requests that slow down campaign launches due to engineering backlogs.
Breaking Down Silos
- Break down silos between marketing, engineering, and data teams.
- Empower marketers with actionable CDPs and technical marketing skills.
Understanding Data & Tools
- Understand your data sources, connections, and ingestion process within your marketing automation tool.
- Familiarize yourself with available tools like CDPs and their functionalities.