MARKETING MEDICINE SERIES 👩🏼‍⚕️| Removing Roadblocks Between Marketing, Engineering, and Ops with Ellen Rockdale, Lifecycle Marketing at HoneyBook | Episode 4
The Marketing Millennials
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Empowering Marketers through Technical Skills
This chapter highlights the significance of pre-built audiences and templates in enhancing marketing efficiency while reducing dependence on engineering support. It emphasizes the necessity for marketers to acquire basic technical skills, such as SQL, to better manage data and foster collaboration with data teams. The discussion also addresses common challenges in campaign launches related to data understanding, advocating for improved communication and relationship-building across departments.
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