Optimizing Collaboration Between Marketing and Engineering

Let’s be honest: there’s a gap between marketers and engineering/ops when it comes to getting campaigns off the ground. 

It feels like every move requires technical support, delays, and more. But, our guest Ellen Rockdale may have the remedy for it. Enter: silos, learning technology, and understanding each other. 

Plus, Ellen talks about quick turnarounds—and every company is different. How can you get your automation software prepped and get your team rallied around when time is limited?

If you’re a technical marketer looking to sharpen your skills, this is the episode for you. 

Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.

Follow Ellen:

LinkedIn: https://www.linkedin.com/in/ellenrockdale/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com