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Ellen Rockdale
Lifecycle Marketing expert at HoneyBook, providing insights on bridging the gap between marketing, engineering, and operations teams.
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Dec 4, 2024
• 32min
MARKETING MEDICINE SERIES 👩🏼⚕️| Removing Roadblocks Between Marketing, Engineering, and Ops with Ellen Rockdale, Lifecycle Marketing at HoneyBook | Episode 4
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Ellen Rockdale, a Lifecycle Marketing expert at HoneyBook, brings her insights on overcoming common marketing hurdles. She discusses the nagging gap between marketing and engineering teams and offers solutions to enhance collaboration. Ellen emphasizes the importance of choosing the right tools and acquiring basic technical skills to empower marketers. She also shares strategies for improving operational visibility and reducing dependence on engineering during campaign execution, ensuring quick turnarounds even in tight timelines.
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