MARKETING MEDICINE SERIES 👩🏼‍⚕️| Removing Roadblocks Between Marketing, Engineering, and Ops with Ellen Rockdale, Lifecycle Marketing at HoneyBook | Episode 4
The Marketing Millennials
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Navigating Marketing Dependencies
This chapter explores the challenges marketing teams face due to over-reliance on engineering and operations for campaign execution. It highlights the importance of actionable data and the role of collaboration among marketing, engineering, and operations teams to streamline workflows and enhance campaign effectiveness. Emphasizing the need for marketers to understand data management and tools, the chapter advocates for reduced silos and improved communication to drive successful marketing initiatives.
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