268 - The Ultimate Brand Strategy Playbook, with Kara Redman

On the struggle bus to make your brand stand out in a crowded market? Can’t quite unlock the secret formula to building a loyal community?

Then get ready for a high-energy dive into the essentials of personal branding and community building. Brand strategist Kara Redman reveals the secret sauce behind some of the most powerful personal brands within companies and shares her most actionable steps for positioning your product. If you want to build a winning brand strategy, these tips are too good to be true.

Learn why emotional intelligence is a game-changer in marketing and get Kara's top tricks for creating a vibrant community. Don't miss this chance to elevate your brand and connect with your community on a deeper level.

00:01:13 - Components of a Successful Brand Strategy

00:06:36 - Building Community Through Consistent Brand Messaging

00:12:07 - Positioning Your Product for Success

00:16:41 - Crafting a Go-To-Market Strategy

00:18:04 - Organic First, Then Amplify with Paid

00:23:01 - Aligning Personal and Corporate Brand

00:25:23 - Personal Brands vs. Creators

00:26:55 - Emotionally Intelligent Brands Succeed in Marketing

Follow Kara:

LinkedIn: https://www.linkedin.com/in/kararedman/

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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