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Debunking marketing myths about content repetition, e-mail marketing, and open rates. Exploring the value of repurposing content and engaged subscribers in email marketing
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Quick takeaways
- Repeating successful content is crucial in marketing to maximize its impact and reach.
- Tracking email open rates remains vital despite bot activity, influencing the success of marketing campaigns.
Deep dives
Busting Marketing Myths: Repetitive Content and Email Metrics
Marketing experts in the podcast discussed common myths in marketing, emphasizing the value of repeating successful content rather than constantly creating new material. They highlighted the importance of identifying winners in content marketing and leveraging their success. Additionally, they debunked the myth that email open rates are insignificant due to bot activity, stressing the strategic importance of open rate tracking for effective marketing campaigns.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode