This chapter debunks common myths in email marketing like the need for constant content production and the belief that open rates are insignificant. It stresses the value of engaged subscribers and analyzing open rates for effective email marketing strategies.
You should never repeat the past.
At least, not IRL. But in marketing? Well… in marketing not repeating your content is practically an original sin.
I chat with Jay about some of the biggest marketing myths that need debunking and break down the ins and outs of repurposing content. Plus, are open rates meaningless?
Yes… and no. Let’s just say, it’s complicated, ok?